Launching a web application is a major milestone, but it's far from the finish line. In fact, it’s just the beginning. After your app is live, the next phase is all about smart, strategic software investments that improve performance, reduce friction, and ensure your platform continues to serve your users and business goals. So, what comes next? Here are the essential software investments companies should consider after a web app goes live.
User feedback isn’t just nice to have; it’s essential to building a web app people love (and actually use). Whether you're refining UX, planning new features, or troubleshooting bugs, direct insight from your users will help guide smarter, more strategic decisions. At Delta Systems, we build custom software that performs, but we also build with the user in mind. Below are five effective ways to gather feedback from your users to continuously improve your web application.
Before Waze, before Google Maps, field sales reps were literally printing out MapQuest directions, juggling paper calendars, and plotting customer visits using highlighters and guesswork. It was clunky. It was wasteful. And Steve Benson had seen enough. In this episode of SaaS That App, Steve joins host Aaron Marchbanks to talk about how he built […]
While most B2C companies have begun to take digital accessibility seriously, many B2B organizations are still lagging behind. Internal platforms, client portals, and SaaS tools often fail to meet even basic accessibility and usability standards. That’s a problem: a costly one. At Delta Systems, we help companies close the gaps in their digital products. If […]
It’s halfway through the year, and in the world of mobile apps, that’s more than enough time for user expectations, competitor features, and operating system updates to shift.
Building a SaaS product is never as simple as having a good idea and hiring a few developers. It requires rigorous customer discovery, thoughtful design, iterative development, and ongoing support. In a recent episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards sat down with Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to unpack the proven 5D framework that has helped hundreds of founders turn raw ideas into revenue-generating software.
UX is the silent deal-breaker in B2B software. Unlike B2C users who might bounce after a bad app experience and never look back, B2B users are often locked into using a platform as part of their job. That means if your app is painful to use, it doesn’t just cost you new users; it could cost you contracts, credibility, and long-term client relationships.
Sales development reps are exhausted, and for good reason. Between chasing cold leads, writing message after message, and struggling to stand out in noisy inboxes, the grind is real. But what if you could replace four SDRs with one AI-powered tool that doesn't just automate outreach but actually improves it? That's exactly what Dan Wegner set out to build. As the co-founder of AI Sales Prospector and CEO of Traffic Resources International, Dan joined the SaaS That App podcast to share how his tool, Workflow Assassin, is transforming the top-of-funnel game. From personalized LinkedIn outreach to AI-driven content distribution, Dan's team is redefining what sales automation can look like, without losing the human touch.
When you're building a SaaS product, how you approach architecture at the outset can have massive downstream impacts. That's where API-first design comes in. But what does “API-first” actually mean, and why should B2B companies prioritize it?
While off-the-shelf software might seem like the easiest or most cost-effective choice upfront, it often falls short in the long run. At Delta Systems, we specialize in building custom B2B web applications designed around your business, not the other way around. Let’s explore why custom-built solutions consistently outperform pre-packaged software for B2B organizations.