In this episode of SaaS That App: Building B2B Web Applications, Matthew joins hosts Aaron Marchbanks and Justin Edwards to share why he left the enterprise world, how he's building a remote-first development team, and what it really takes to go from enterprise systems to scrappy MVPs, all while balancing scale, trust, and a deeply human approach to leadership.
When you think about the future of work, it’s impossible to ignore the seismic shift that AI is bringing to every industry, and perhaps nowhere more deeply than in software engineering. However, becoming truly AI-forward is more than sprinkling AI into your product roadmap or buying a license for the latest tool. It starts with […]
In the world of B2B software, the moment your web app starts gaining traction is both thrilling and dangerous. Growth can mean increased user adoption, new revenue streams, and expanded market share, but it can also introduce a minefield of performance issues, security vulnerabilities, technical debt, and workflow bottlenecks.
The intersection of creativity and technology has launched the B2B web app, Rolling!, and that is changing the film industry – From its ideation, to creating detailed processes, to refining the processes, the Rolling! App is set to revolutionize the film industry. In this episode of SaaS That App, Bob and Ryan join host Aaron […]
When developing new software for a business-to-business (B2B) audience, there’s often pressure to deliver a feature-rich, polished solution from the start. But taking this approach can be costly, risky, and misaligned with what your customers actually need. That’s where Minimum Viable Products (MVPs) come in. MVPs are a proven development strategy for reducing risk, validating assumptions, and launching faster. And while they’re often discussed in the startup world, MVPs are just as critical in B2B product development.
In SaaS entrepreneurship, it’s easy to believe that success requires venture capital, rapid scaling, and billion-dollar valuations. However, Joe Kowalski offers a compelling counter-narrative, one built on discipline, clarity of vision, and long-term commitment. In this episode of SaaS That App, Joe shared with hosts Aaron Marchbanks and Justin Edwards his incredible journey from grinding […]
Whether you're building a customer-facing app or an internal enterprise tool, understanding the user’s experience from start to finish is crucial.
On a recent episode of SaaS That App: Building B2B Web Applications, Brett joined hosts Aaron Marchbanks and Justin Edwards to share how a bootstrapped journey that started with a freezer full of Hot Pockets evolved into Featured, a fast-growing SaaS platform that's reshaping PR for over 50,000 users.