Ruby on Rails may not be the new kid on the block anymore, but it’s still a powerful framework trusted by thousands of businesses, especially in the B2B space.
Many startups rush to ship an MVP, collect a few signups, and then struggle to understand why adoption stalls or churn creeps in. In most cases, the issue isn’t the idea; it’s a disconnect between what users actually need and what the product delivers. Customer feedback is the fastest, most reliable way to close that gap. When used correctly, it helps you refine features, validate assumptions, and focus development resources where they matter most before costly rework or failed launches.
Starting a podcast is easy. Sustaining one long enough to learn something meaningful is not. To close out 2025, Aaron Marchbanks and Justin Edwards took a step back to reflect on the first year of SaaS That App: Building B2B Web Applications. Instead of chasing trends or predictions, they revisited the moments that quietly reshaped how they think about building software, leading teams, and growing companies. What emerged was a collection of insights that feel less like best clips and more like a playbook for founders, engineers, and operators navigating modern SaaS. From impostor syndrome in the C-suite to why culture outperforms perks every time, these ten moments captured the reality behind building real products with real people.
Most SaaS products don’t fail because of bad code. They fail because they solve the wrong problem, or solve the right problem in the wrong way.
You have a brilliant idea for a product that solves real problems. Your customers love it. But you’re competing in one of the most expensive markets in the world against better-funded rivals with brand recognition and distribution you can only dream of. How do you scale without burning through cash or losing sight of what users actually want? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to share how he took Jotform from a one-person side project to a 25-million-user SaaS business, bootstrapped, profitable, and thriving even while competing with giants like Google.
As today’s digital products scale, integrate with more third-party services, and adapt to rapidly shifting user expectations, engineering teams need architectures that can evolve just as quickly. That’s where microservices architecture has changed the game. Instead of building a single, large, tightly coupled application, microservices break software into smaller, independent services that work together, each with its own codebase, database, and deployment lifecycle. For organizations looking to innovate faster, reduce deployment risks, and modernize legacy systems, microservices offer a clear path forward. At Delta Systems, we’ve helped companies adopt microservices to modernize their products, improve reliability, and accelerate development. Here’s a deeper look at how and why microservices shape modern app development today.
What does it really take to go from six-figure student debt to financial independence, and then pivot again into a completely new career as a self-taught software developer? According to Jonathan Mendonsa, Co-founder of ChooseFI, the answer lies in something deeper than budgeting or hustle culture. It’s about building a freedom stack: a combination of mindset skills and systems that give you back the one thing money can never buy: time. In a recent episode of SaaS That App, Jonathan joins co-host Justin Edwards to unpack the principles that guided his journey, from the trenches of retail pharmacy to running a platform with tens of thousands of users, and how anyone can apply them, especially builders, developers, and bootstrapped founders.