If you’ve ever felt the pressure to build big before you’ve even started, this episode of SaaS That App: Building B2B Web Applications is for you. Aaron Marchbanks sits down with Steve Powell, Co-Owner of Delta Systems, to unpack what two decades of building and scaling software have really taught him, from defining culture that lasts to shipping “stupid simple” products that actually solve problems.
In a world driven by digital transformation, off-the-shelf solutions often fall short of solving unique business challenges. That’s where custom software development comes in: turning an idea into a powerful, scalable application designed specifically for your organization’s goals. But what exactly goes into building custom software? Whether you’re a startup with a disruptive vision or an established company modernizing internal systems, understanding the software development lifecycle (SDLC) is key to setting clear expectations, reducing risk, and ensuring long-term success.
If you’ve ever been frustrated by buggy monitoring tools or wondered how to balance AI with fundamental coding skills, this episode of SaaS That App: Building B2B Web Applications joins host Aaron Marchbanks to share how he and his team turned a scrappy side project into one of the most beloved error monitoring services for developers. Along the way, he unpacks lessons in pricing strategy, hiring for remote teams, customer support philosophies, and the evolving role of AI in development.
In the past, mobile optimization was considered a “nice to have” feature for business-to-business (B2B) applications. Today, it’s a non-negotiable requirement. The way businesses operate has changed: executives, field teams, and decision-makers rely on their phones and tablets as much as, if not more than, their desktops. If your B2B app isn’t built with mobile responsiveness in mind, you’re leaving revenue, adoption, and long-term client satisfaction on the table.
In this episode of SaaS That App: Building B2B Web Applications, Stefano joins host Aaron Marchbanks to share lessons from scaling FreshBooks, migrating 30,000+ customers off a legacy platform, and why he founded Branco.ai to reimagine employee growth with AI-driven continuous feedback.
For B2B companies, where purchase decisions involve multiple stakeholders and long-term commitments, customer experience (CX) is no longer a “nice-to-have.” It’s a competitive necessity. And in today’s app-driven landscape, UX is the foundation of CX.
In a recent conversation on SaaS That App: Building B2B Web Applications, Tom shared how he went from ad-tech producer to SaaS founder, scaled MailCharts through product-led growth, resisted the temptation of enterprise distractions, and eventually led his company through a successful acquisition by Validity. Here’s how he did it and what SaaS founders can learn from his approach.
Whether it’s streamlining internal operations, creating customer-facing apps, or integrating complex systems, these projects require flexibility, collaboration, and speed. That’s where Agile development comes in.
In this episode of SaaS That App: Building B2B Web Applications, Rob joins Aaron Marchbanks and Justin Edwards to explain why most validation is done wrong, how to spot the 7 SaaS plateaus before they slow you down, and the “cheat codes” that can give you leverage without burning out.
Business-to-business (B2B) applications rarely operate in isolation. Companies rely on multiple platforms: customer relationship management (CRM) systems, enterprise resource planning (ERP) software, payment processors, logistics tools, and more. Without a way to connect these systems, organizations face data silos, inefficiencies, and missed opportunities. That’s where API integrations come in. By enabling seamless communication between software systems, APIs (Application Programming Interfaces) transform how B2B applications deliver value, streamline operations, and scale to meet modern demands.