In the world of B2B software, the moment your web app starts gaining traction is both thrilling and dangerous. Growth can mean increased user adoption, new revenue streams, and expanded market share, but it can also introduce a minefield of performance issues, security vulnerabilities, technical debt, and workflow bottlenecks.
The intersection of creativity and technology has launched the B2B web app, Rolling!, and that is changing the film industry – From its ideation, to creating detailed processes, to refining the processes, the Rolling! App is set to revolutionize the film industry. In this episode of SaaS That App, Bob and Ryan join host Aaron […]
When developing new software for a business-to-business (B2B) audience, there’s often pressure to deliver a feature-rich, polished solution from the start. But taking this approach can be costly, risky, and misaligned with what your customers actually need. That’s where Minimum Viable Products (MVPs) come in. MVPs are a proven development strategy for reducing risk, validating assumptions, and launching faster. And while they’re often discussed in the startup world, MVPs are just as critical in B2B product development.
In SaaS entrepreneurship, it’s easy to believe that success requires venture capital, rapid scaling, and billion-dollar valuations. However, Joe Kowalski offers a compelling counter-narrative, one built on discipline, clarity of vision, and long-term commitment. In this episode of SaaS That App, Joe shared with hosts Aaron Marchbanks and Justin Edwards his incredible journey from grinding […]
Whether you're building a customer-facing app or an internal enterprise tool, understanding the user’s experience from start to finish is crucial.
On a recent episode of SaaS That App: Building B2B Web Applications, Brett joined hosts Aaron Marchbanks and Justin Edwards to share how a bootstrapped journey that started with a freezer full of Hot Pockets evolved into Featured, a fast-growing SaaS platform that's reshaping PR for over 50,000 users.
Launching a web application is a major milestone, but it's far from the finish line. In fact, it’s just the beginning. After your app is live, the next phase is all about smart, strategic software investments that improve performance, reduce friction, and ensure your platform continues to serve your users and business goals. So, what comes next? Here are the essential software investments companies should consider after a web app goes live.
User feedback isn’t just nice to have; it’s essential to building a web app people love (and actually use). Whether you're refining UX, planning new features, or troubleshooting bugs, direct insight from your users will help guide smarter, more strategic decisions. At Delta Systems, we build custom software that performs, but we also build with the user in mind. Below are five effective ways to gather feedback from your users to continuously improve your web application.
Before Waze, before Google Maps, field sales reps were literally printing out MapQuest directions, juggling paper calendars, and plotting customer visits using highlighters and guesswork. It was clunky. It was wasteful. And Steve Benson had seen enough. In this episode of SaaS That App, Steve joins host Aaron Marchbanks to talk about how he built […]
While most B2C companies have begun to take digital accessibility seriously, many B2B organizations are still lagging behind. Internal platforms, client portals, and SaaS tools often fail to meet even basic accessibility and usability standards. That’s a problem: a costly one. At Delta Systems, we help companies close the gaps in their digital products. If […]