In this episode of SaaS That App: Building B2B Web Applications, Stefano joins host Aaron Marchbanks to share lessons from scaling FreshBooks, migrating 30,000+ customers off a legacy platform, and why he founded Branco.ai to reimagine employee growth with AI-driven continuous feedback.
For B2B companies, where purchase decisions involve multiple stakeholders and long-term commitments, customer experience (CX) is no longer a “nice-to-have.” It’s a competitive necessity. And in today’s app-driven landscape, UX is the foundation of CX.
In a recent conversation on SaaS That App: Building B2B Web Applications, Tom shared how he went from ad-tech producer to SaaS founder, scaled MailCharts through product-led growth, resisted the temptation of enterprise distractions, and eventually led his company through a successful acquisition by Validity. Here’s how he did it and what SaaS founders can learn from his approach.
Whether it’s streamlining internal operations, creating customer-facing apps, or integrating complex systems, these projects require flexibility, collaboration, and speed. That’s where Agile development comes in.
In this episode of SaaS That App: Building B2B Web Applications, Rob joins Aaron Marchbanks and Justin Edwards to explain why most validation is done wrong, how to spot the 7 SaaS plateaus before they slow you down, and the “cheat codes” that can give you leverage without burning out.
Business-to-business (B2B) applications rarely operate in isolation. Companies rely on multiple platforms: customer relationship management (CRM) systems, enterprise resource planning (ERP) software, payment processors, logistics tools, and more. Without a way to connect these systems, organizations face data silos, inefficiencies, and missed opportunities. That’s where API integrations come in. By enabling seamless communication between software systems, APIs (Application Programming Interfaces) transform how B2B applications deliver value, streamline operations, and scale to meet modern demands.
Rewriting software is the tech equivalent of renovating a house while you’re still living in it: messy, expensive, and risky. Most of the time, you’re better off patching the roof and replacing the wiring than bulldozing everything. But sometimes, you really do need to burn it down and start over.
When organizations invest in custom software, the focus often starts with functionality, design, and deployment. But what happens after launch? Too often, businesses treat go-live as the finish line, when in reality it’s just the beginning of the software’s lifecycle. Without proactive planning for updates, bug fixes, hosting, and ongoing support, even the most well-built application can quickly become a liability instead of an asset.
Tom Hunt isn’t just building tools; he’s building systems. Systems where the product is the marketing, where customer experience replaces ad spend, and where remote teams thrive through clarity, trust, and retention. At Fame, his podcast marketing agency, growth isn’t driven by noise; it’s engineered into the process. In this episode of SaaS That App: Building B2B Web Applications, Tom joins Aaron and Justin to share why outbound marketing feels like “wasted energy,” how to build retention into your company’s DNA, and what it takes to build a SaaS product that sells itself.
Building a mobile app today often comes down to a deceptively simple question: Should you go native or cross-platform?