In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards sit down with Evan Shubin, a serial entrepreneur, startup operator, and founder of Results.now, to explore the hidden reasons why the vast majority of B2B tech startups flame out before they even get their product in front of real users.
In this episode of SaaS That App: Building B2B Web Applications, Matthew joins hosts Aaron Marchbanks and Justin Edwards to share why he left the enterprise world, how he's building a remote-first development team, and what it really takes to go from enterprise systems to scrappy MVPs, all while balancing scale, trust, and a deeply human approach to leadership.
When you think about the future of work, it’s impossible to ignore the seismic shift that AI is bringing to every industry, and perhaps nowhere more deeply than in software engineering. However, becoming truly AI-forward is more than sprinkling AI into your product roadmap or buying a license for the latest tool. It starts with […]
The intersection of creativity and technology has launched the B2B web app, Rolling!, and that is changing the film industry – From its ideation, to creating detailed processes, to refining the processes, the Rolling! App is set to revolutionize the film industry. In this episode of SaaS That App, Bob and Ryan join host Aaron […]
In SaaS entrepreneurship, it’s easy to believe that success requires venture capital, rapid scaling, and billion-dollar valuations. However, Joe Kowalski offers a compelling counter-narrative, one built on discipline, clarity of vision, and long-term commitment. In this episode of SaaS That App, Joe shared with hosts Aaron Marchbanks and Justin Edwards his incredible journey from grinding […]
Before Waze, before Google Maps, field sales reps were literally printing out MapQuest directions, juggling paper calendars, and plotting customer visits using highlighters and guesswork. It was clunky. It was wasteful. And Steve Benson had seen enough. In this episode of SaaS That App, Steve joins host Aaron Marchbanks to talk about how he built […]
Sales development reps are exhausted, and for good reason. Between chasing cold leads, writing message after message, and struggling to stand out in noisy inboxes, the grind is real. But what if you could replace four SDRs with one AI-powered tool that doesn't just automate outreach but actually improves it? That's exactly what Dan Wegner set out to build. As the co-founder of AI Sales Prospector and CEO of Traffic Resources International, Dan joined the SaaS That App podcast to share how his tool, Workflow Assassin, is transforming the top-of-funnel game. From personalized LinkedIn outreach to AI-driven content distribution, Dan's team is redefining what sales automation can look like, without losing the human touch.
When you're building a SaaS product, how you approach architecture at the outset can have massive downstream impacts. That's where API-first design comes in. But what does “API-first” actually mean, and why should B2B companies prioritize it?
On a recent episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards sat down with Brian to talk about everything from building stable Django applications to developing drones for weed control to the importance of walking away from bad clients.
One of the most common questions we hear from organizations considering a SaaS solution is: “Can we customize it to fit our unique needs?” The short answer? Yes, but how much flexibility you’ll have depends on how your SaaS platform is built, who owns it, and what level of control you're looking for.