This software engineer turned entrepreneur revolutionizes hotel booking with an innovative solution for short-term stays. In this episode of SaaS That App: Building B2B Web Applications, Jared Lerner, co-founder and CEO of Nappr, joins Aaron Marchbanks and Justin Edwards to share how his personal sleep struggles led to a startup idea in 2014, and how he pivoted through brick-and-mortar nap shops, the pandemic, and into a scalable hotel marketplace.

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The difference between moderate success and industry dominance in B2B software often comes down to early strategic decisions. This Best-Of Episode of SaaS That App: Building B2B Web Applications features three tech industry veterans who share their hard-earned wisdom about building and scaling successful software: Brett Calhoun, Tom Buchok, and Joe Kowalski.

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Steve Powell has been building software long before SaaS had a name. In this conversation with Aaron Marchbanks, he shares the stories and scars that shaped Delta Systems, from cutting global phone bills with a few clever lines of code to powering one of the biggest crowdfunding launches in history. They dive into culture as a true moat, how to right-size early ambition, and why the best founders focus on solving real problems instead of chasing perfect ideas

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SaaS business tips for web app development, product strategy, and founders' journey lessons for scaling and thriving in SaaS life. In this episode of SaaS That App: Building B2B Web Applications, Ben Curtis, co-founder of Honeybadger, joins Aaron Marchbanks to share how Honeybadger went from a scrappy side project to a beloved tool for developers

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In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks explores with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback.

Listen

SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance.

Listen

Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business.

Listen

If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy. Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites.

Listen

Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust.

Listen

Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision.

Listen

Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications.

Listen

Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs.

Listen

From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world.

Listen

From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments.

Listen

AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it.

Listen

Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch.

Listen

In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.

Listen

The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform.

Listen

Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination.

Listen

In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks explores with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback.

Listen

SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance.

Listen

Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business.

Listen

If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy. Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites.

Listen

Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust.

Listen

Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision.

Listen

Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications.

Listen

Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs.

Listen

From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world.

Listen

From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments.

Listen

AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it.

Listen

Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch.

Listen

In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.

Listen

The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform.

Listen

Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.

Listen

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination.

Listen