Many startups rush to ship an MVP, collect a few signups, and then struggle to understand why adoption stalls or churn creeps in. In most cases, the issue isn’t the idea; it’s a disconnect between what users actually need and what the product delivers. Customer feedback is the fastest, most reliable way to close that gap. When used correctly, it helps you refine features, validate assumptions, and focus development resources where they matter most before costly rework or failed launches.
Most SaaS products don’t fail because of bad code. They fail because they solve the wrong problem, or solve the right problem in the wrong way.
You have a brilliant idea for a product that solves real problems. Your customers love it. But you’re competing in one of the most expensive markets in the world against better-funded rivals with brand recognition and distribution you can only dream of. How do you scale without burning through cash or losing sight of what users actually want? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to share how he took Jotform from a one-person side project to a 25-million-user SaaS business, bootstrapped, profitable, and thriving even while competing with giants like Google.
What does it really take to go from six-figure student debt to financial independence, and then pivot again into a completely new career as a self-taught software developer? According to Jonathan Mendonsa, Co-founder of ChooseFI, the answer lies in something deeper than budgeting or hustle culture. It’s about building a freedom stack: a combination of mindset skills and systems that give you back the one thing money can never buy: time. In a recent episode of SaaS That App, Jonathan joins co-host Justin Edwards to unpack the principles that guided his journey, from the trenches of retail pharmacy to running a platform with tens of thousands of users, and how anyone can apply them, especially builders, developers, and bootstrapped founders.
On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children.
When Daniel Cannon bought his fixer-upper in Puerto Vallarta, he expected chaos. What he didn’t expect was the psychological déjà vu: the exact same emotional rollercoaster he’s felt during custom software builds, the mismatch between dream and reality, the “oh no” discoveries behind walls and inside code, the scope creep triggered by new shiny ideas halfway through a project, and the uncomfortable truth that the hardest part of any build isn’t the thing you want to build; it’s everything unexpected you discover along the way. This is the part nobody tells you: Whether it’s code or concrete, everything always takes longer, costs more, and changes more than you think it will. And that’s not failure. That’s the work.
When half the internet went offline because one single DNS record in one single AWS region got overwritten at the wrong millisecond, it was a very clear reminder for the entire world: even the most advanced, hardened, redundant, planet-scale infrastructure on Earth is still just infrastructure. It’s not magic. It’s not a guarantee. It’s someone else’s computer, and someone else’s software, with someone else’s race conditions, someone else’s delays, and someone else’s shortcomings. That’s why this AWS outage shook so many people.
What if the eight-hour gap between your 7 AM red-eye and 3 PM hotel check-in didn't have to be a caffeine marathon? That's the problem software engineer turned founder Jared Lerner of Nappr set out to solve, first with nap shops, then a consumer hosting pivot, and finally, a hotel marketplace that's now pacing at approximately 250 bookings a month.
Rewriting software is the tech equivalent of renovating a house while you’re still living in it: messy, expensive, and risky. Most of the time, you’re better off patching the roof and replacing the wiring than bulldozing everything. But sometimes, you really do need to burn it down and start over.
Tom Hunt isn’t just building tools; he’s building systems. Systems where the product is the marketing, where customer experience replaces ad spend, and where remote teams thrive through clarity, trust, and retention. At Fame, his podcast marketing agency, growth isn’t driven by noise; it’s engineered into the process. In this episode of SaaS That App: Building B2B Web Applications, Tom joins Aaron and Justin to share why outbound marketing feels like “wasted energy,” how to build retention into your company’s DNA, and what it takes to build a SaaS product that sells itself.