When half the internet went offline because one single DNS record in one single AWS region got overwritten at the wrong millisecond, it was a very clear reminder for the entire world: even the most advanced, hardened, redundant, planet-scale infrastructure on Earth is still just infrastructure. It’s not magic. It’s not a guarantee. It’s someone else’s computer, and someone else’s software, with someone else’s race conditions, someone else’s delays, and someone else’s shortcomings. That’s why this AWS outage shook so many people.
What if the eight-hour gap between your 7 AM red-eye and 3 PM hotel check-in didn't have to be a caffeine marathon? That's the problem software engineer turned founder Jared Lerner of Nappr set out to solve, first with nap shops, then a consumer hosting pivot, and finally, a hotel marketplace that's now pacing at approximately 250 bookings a month.
Rewriting software is the tech equivalent of renovating a house while you’re still living in it: messy, expensive, and risky. Most of the time, you’re better off patching the roof and replacing the wiring than bulldozing everything. But sometimes, you really do need to burn it down and start over.
Tom Hunt isn’t just building tools; he’s building systems. Systems where the product is the marketing, where customer experience replaces ad spend, and where remote teams thrive through clarity, trust, and retention. At Fame, his podcast marketing agency, growth isn’t driven by noise; it’s engineered into the process. In this episode of SaaS That App: Building B2B Web Applications, Tom joins Aaron and Justin to share why outbound marketing feels like “wasted energy,” how to build retention into your company’s DNA, and what it takes to build a SaaS product that sells itself.
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards sit down with Evan Shubin, a serial entrepreneur, startup operator, and founder of Results.now, to explore the hidden reasons why the vast majority of B2B tech startups flame out before they even get their product in front of real users.
In this episode of SaaS That App: Building B2B Web Applications, Matthew joins hosts Aaron Marchbanks and Justin Edwards to share why he left the enterprise world, how he's building a remote-first development team, and what it really takes to go from enterprise systems to scrappy MVPs, all while balancing scale, trust, and a deeply human approach to leadership.
When you think about the future of work, it’s impossible to ignore the seismic shift that AI is bringing to every industry, and perhaps nowhere more deeply than in software engineering. However, becoming truly AI-forward is more than sprinkling AI into your product roadmap or buying a license for the latest tool. It starts with […]
The intersection of creativity and technology has launched the B2B web app, Rolling!, and that is changing the film industry – From its ideation, to creating detailed processes, to refining the processes, the Rolling! App is set to revolutionize the film industry. In this episode of SaaS That App, Bob and Ryan join host Aaron […]
In SaaS entrepreneurship, it’s easy to believe that success requires venture capital, rapid scaling, and billion-dollar valuations. However, Joe Kowalski offers a compelling counter-narrative, one built on discipline, clarity of vision, and long-term commitment. In this episode of SaaS That App, Joe shared with hosts Aaron Marchbanks and Justin Edwards his incredible journey from grinding […]
Before Waze, before Google Maps, field sales reps were literally printing out MapQuest directions, juggling paper calendars, and plotting customer visits using highlighters and guesswork. It was clunky. It was wasteful. And Steve Benson had seen enough. In this episode of SaaS That App, Steve joins host Aaron Marchbanks to talk about how he built […]