In SaaS entrepreneurship, it’s easy to believe that success requires venture capital, rapid scaling, and billion-dollar valuations. However, Joe Kowalski offers a compelling counter-narrative, one built on discipline, clarity of vision, and long-term commitment. In this episode of SaaS That App, Joe shared with hosts Aaron Marchbanks and Justin Edwards his incredible journey from grinding […]
Before Waze, before Google Maps, field sales reps were literally printing out MapQuest directions, juggling paper calendars, and plotting customer visits using highlighters and guesswork. It was clunky. It was wasteful. And Steve Benson had seen enough. In this episode of SaaS That App, Steve joins host Aaron Marchbanks to talk about how he built […]
Sales development reps are exhausted, and for good reason. Between chasing cold leads, writing message after message, and struggling to stand out in noisy inboxes, the grind is real. But what if you could replace four SDRs with one AI-powered tool that doesn't just automate outreach but actually improves it? That's exactly what Dan Wegner set out to build. As the co-founder of AI Sales Prospector and CEO of Traffic Resources International, Dan joined the SaaS That App podcast to share how his tool, Workflow Assassin, is transforming the top-of-funnel game. From personalized LinkedIn outreach to AI-driven content distribution, Dan's team is redefining what sales automation can look like, without losing the human touch.
When you're building a SaaS product, how you approach architecture at the outset can have massive downstream impacts. That's where API-first design comes in. But what does “API-first” actually mean, and why should B2B companies prioritize it?
On a recent episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards sat down with Brian to talk about everything from building stable Django applications to developing drones for weed control to the importance of walking away from bad clients.
One of the most common questions we hear from organizations considering a SaaS solution is: “Can we customize it to fit our unique needs?” The short answer? Yes, but how much flexibility you’ll have depends on how your SaaS platform is built, who owns it, and what level of control you're looking for.
Every entrepreneur dreams of launching the perfect product: sleek, powerful, and ready to scale from day one. But here's the brutal truth: that's rarely how successful startups actually start. In fact, your Minimum Viable Product (MVP) might be little more than spreadsheets, email automation, and manual labor disguised as "tech," as Michael Zalle discovered when he launched YellowBird.
When your company is building a web application, one of the biggest decisions you’ll make early on is whether to hire a Chief Technology Officer (CTO) or outsource your development to an experienced software partner. Both options come with advantages and risks. The right choice depends on your company’s current stage, internal capabilities, budget, and long-term goals. Let’s walk through the differences between hiring a CTO and outsourcing development, the pros and cons of each, and how to know which one fits your situation best.
Optimizing your SaaS application for performance isn’t just a technical necessity: it’s a business imperative. Here’s how we approach performance optimization for modern SaaS platforms.
From getting fired early in his career to launching and selling a multimillion-dollar software consulting firm, TK's journey is packed with valuable lessons on entrepreneurship, growth, and the power of surrounding yourself with the right people.