When organizations invest in custom software, the focus often starts with functionality, design, and deployment. But what happens after launch? Too often, businesses treat go-live as the finish line, when in reality it’s just the beginning of the software’s lifecycle. Without proactive planning for updates, bug fixes, hosting, and ongoing support, even the most well-built application can quickly become a liability instead of an asset.
Tom Hunt isn’t just building tools; he’s building systems. Systems where the product is the marketing, where customer experience replaces ad spend, and where remote teams thrive through clarity, trust, and retention. At Fame, his podcast marketing agency, growth isn’t driven by noise; it’s engineered into the process. In this episode of SaaS That App: Building B2B Web Applications, Tom joins Aaron and Justin to share why outbound marketing feels like “wasted energy,” how to build retention into your company’s DNA, and what it takes to build a SaaS product that sells itself.
Building a mobile app today often comes down to a deceptively simple question: Should you go native or cross-platform?
In the rush to release a minimum viable product (MVP), essential security practices, like secure authentication, data encryption, and input validation, are too often left out until “later.” The problem? “Later” usually means after a data breach, a compliance audit failure, or costly re-engineering. By then, it’s too late to avoid the damage.
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards sit down with Evan Shubin, a serial entrepreneur, startup operator, and founder of Results.now, to explore the hidden reasons why the vast majority of B2B tech startups flame out before they even get their product in front of real users.
Adding features without adjusting the budget or timeline can quickly derail even the best-planned project. At Delta Systems, we’ve seen firsthand how “feature creep” (or scope creep) can lead to missed deadlines, ballooning costs, and frustrating user experiences.
On this episode of SaaS That App: Building B2B Web Applications, Brett shares how Redbud VC finds billion-dollar founders in places others aren't looking, and why domain expertise, grit, and customer obsession matter more than Ivy League CVs and buzzword-heavy decks.
From third-party integrations to API exposures, B2B apps are often prime targets for attackers looking to exploit vulnerabilities in authentication, data storage, or access control.
What happens when you try to bring single-page-app speed and interactivity into Rails without piling on React or Vue? For Nolan Alimonti and Daniel Cannon, the answer lies somewhere between a desire to write less JavaScript, a need for maintainable code, and a willingness to wrestle with Turbo’s quirks to get there. In this episode […]
Why is the cloud now the go-to platform for modern B2B apps? And more importantly, what does that shift mean for your organization?