It’s halfway through the year, and in the world of mobile apps, that’s more than enough time for user expectations, competitor features, and operating system updates to shift.
Building a SaaS product is never as simple as having a good idea and hiring a few developers. It requires rigorous customer discovery, thoughtful design, iterative development, and ongoing support. In a recent episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards sat down with Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to unpack the proven 5D framework that has helped hundreds of founders turn raw ideas into revenue-generating software.
UX is the silent deal-breaker in B2B software. Unlike B2C users who might bounce after a bad app experience and never look back, B2B users are often locked into using a platform as part of their job. That means if your app is painful to use, it doesn’t just cost you new users; it could cost you contracts, credibility, and long-term client relationships.
Sales development reps are exhausted, and for good reason. Between chasing cold leads, writing message after message, and struggling to stand out in noisy inboxes, the grind is real. But what if you could replace four SDRs with one AI-powered tool that doesn't just automate outreach but actually improves it? That's exactly what Dan Wegner set out to build. As the co-founder of AI Sales Prospector and CEO of Traffic Resources International, Dan joined the SaaS That App podcast to share how his tool, Workflow Assassin, is transforming the top-of-funnel game. From personalized LinkedIn outreach to AI-driven content distribution, Dan's team is redefining what sales automation can look like, without losing the human touch.
When you're building a SaaS product, how you approach architecture at the outset can have massive downstream impacts. That's where API-first design comes in. But what does “API-first” actually mean, and why should B2B companies prioritize it?
While off-the-shelf software might seem like the easiest or most cost-effective choice upfront, it often falls short in the long run. At Delta Systems, we specialize in building custom B2B web applications designed around your business, not the other way around. Let’s explore why custom-built solutions consistently outperform pre-packaged software for B2B organizations.
On a recent episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards sat down with Brian to talk about everything from building stable Django applications to developing drones for weed control to the importance of walking away from bad clients.
One of the most common questions we hear from organizations considering a SaaS solution is: “Can we customize it to fit our unique needs?” The short answer? Yes, but how much flexibility you’ll have depends on how your SaaS platform is built, who owns it, and what level of control you're looking for.
Ruby on Rails may not be the new kid on the block anymore, but it’s still a powerful framework trusted by thousands of businesses, especially in the B2B space.
Every entrepreneur dreams of launching the perfect product: sleek, powerful, and ready to scale from day one. But here's the brutal truth: that's rarely how successful startups actually start. In fact, your Minimum Viable Product (MVP) might be little more than spreadsheets, email automation, and manual labor disguised as "tech," as Michael Zalle discovered when he launched YellowBird.